Seeking Trust and Meaning: Consumers and Brands During (and After) COVID-19

Panic-buying toilet paper. Baking bonanzas. Home hair-dye kits. The coronavirus pandemic is changing our routines, our social interactions and our relationships with companies and brands. University of Virginia Darden School of Business Professor Lalin Anik joins the Batten Institute’s Sean Carr to explore the evolution of consumer behavior in response to COVID-19, how brands are reacting, and what the future may hold as people look to them for trust and meaning amidst the uncertainty.

Small Business and the Fight to Survive the COVID-19 Pandemic

Businesses large and small are in a fight for survival as the coronavirus pandemic brings economic activity to a near complete standstill. Professor Greg Fairchild joins the Batten Institute’s Sean Carr to provide insights on what small businesses can do to survive months of lost revenues amid mounting costs and what they can do now to thrive in whatever the “new normal” for commerce might be when the immediate crisis ends.